Campaign Creation

This checklist will help ensure that you have everything ready before creating your crowdfunding campaign on Crowdera. If you need any assistance, feel free to reach out to support@gocrowdera.com or chat with us. Our customer success team will help resolve your queries at the earliest.



Login to Crowdera with your Email and Password. You can also login faster via Google or Facebook.
If you log in with Google or Facebook you can directly create a campaign. In case you choose to log in via email and password, you will receive an activation link in your email. On clicking the link your account will get activated and you can create a campaign.

Step 1:
After Login,
You have to choose any one option: What are you raising funds for?



Add Category: Add relevant category related to your campaign

Country: Select your country



Entity: Add the entity (Self OR individual OR Nonprofit OR other Company)



Then, You have to enter beneficiary KYC details:


In this, In this, You have to enter Beneficiary Name, Email id, Org ID card, etc.
After this, you have to enter Beneficiary Payment Details :



Then, Select raise money options: for campaign i.e.
Start Fundraiser


After this, You will go to the
Section2.


In this, You have to insert

Campaign Title (My plan is): This is one of the first things contributors will notice when they see your campaign. This is also the text that will be displayed when your campaign is shared on social media. Ensure you have a catchy title that strikes a chord with your audience. The title limit is 55 characters and should not have any special characters.

My campaign Web address: You can customize the URL, it can be anything related to the campaign (for eg: campaign title, the name of the organization, your name). This can later be shared on social media and other networks. (Note: Please do not add any special characters or leave any space; also do not add any website address)

Campaign Description: A brief description of your campaign. The limit for this is 140 characters and should not have any special characters

Campaign Days: In this, you have multiple options i.e 30/45/90/ Always On.

Goal Amount: In this, You have to enter the required goal amount which you need.

About (Story):
Tell us about your campaign. Introduce your campaign in brief.



Q&A
In this, there are multiple fundraising questions as mentioned below. This part is optional.


FAQ: For more crowdfunding guidelines please check out our FAQ section.


Enter the purpose of your fundraiser
Enter the challenges you are facing with your current fundraising efforts
Why should donors trust?

Why do you want to crowdfund?
Have you crowdfunded before? Yes/No
If you don't receive a 100% goal what will you do?
would extend my deadline.
will personally start walking towards a cause using raised funds.
will contact crowdera admin
What are the issues you or your organization is facing with regard to funding?
Why are you crowdfunding at this moment?
What will you do if you do not reach your goal within the chosen deadline? Will you still complete your project?
Why should the contributors trust you?

This part is also optional. You can skip it.
Then, You have to enter any three reasons for people to share or donate to your project.


Spend Matrix: How will the funds be used? Every contributor wants to see how his or her funds will be utilized. The spend matrix makes it easier for you by creating the graph of your spend automatically.



Then,

Video: Please add a YouTube video link about the organization and/or the project. The video should ideally be about 2 to 3 minutes long. Please add the base URL as a short URL is not accepted by the platform.



Images: Maximum 5 images can be added. Specifications – Aspect ratio should be 3:2 width; In terms of size, maximum size should be 3 MB and minimum 1 MB, in .jpg and .png formats. Images should be related to the campaign.


Impact Assessment:
Share information about your project’s impact with your donors to engage them emotionally.


Perks & Rewards:
You can offer simple digital rewards or go all out and make something customized! Whatever suits your budget. Don't forget to factor the cost of the perks into your goal.



Tags: Hashtags help in better search results for your campaign on Crowdera. Use relevant keywords that you feel best to describe your campaign



Social Sharing: Connect your social media accounts to increase your credibility. Add Facebook, twitter, linked user URL.


In this, you can select receive foreign contribution?
Goes to the next page, Congratulations your Campaign should be created as follows:


Payments and Disbursements

For India, the supported payment gateways are Razorpay and PayUMoney in India. Please note that standard Payment Gateway charges on transactions will be applicable.



Razorpay levies a 3.75% payment gateway charge and has a 7-day disbursement policy which is easy and flexible. Beneficiary name, email id, contact number, and bank details needs to be added.
Razorpay supports the below mode of payment & card.
Visa
MasterCard
American Express
RuPay
UPI - BHIM, GooglePay, WhatsApp Pay, PhonePe, PayTM
Wallet - Jio Money, FreeCharge, Airtel Money, Ola Money, PayZapp, Mobikwik
Net Banking


PayU Money charges 3.99% as payment gateway charge and disbursement happens the second week of next month.

PayU Money supports below mode of Payments & Cards
Visa
MasterCard
RuPay
UPI - BHIM, GooglePay, WhatsApp Pay, PhonePe, PayTM
Wallet - Jio Money, FreeCharge, Airtel Money, Ola Money,yesPay wallet,PayCash card,HDFC bank-PayZap,Oxigen wallet
Net Banking

Campaigns accepting foreign funding:

If a campaign has to raise foreign funding and is being created either by a non-profit or a foundation, then a scanned copy of FCRA certificate is needed for verification as per Reserve Bank of India norms

If funds are being raised as an individual or organization, then they have to coordinate with their bank for accepting foreign funds.

Once foreign funds come to Crowdera's account, it is transferred to the beneficiary account after 120 days of the last contribution received or the campaign ends. 7% payment gateway fee and a US$45 wire fee will be applicable to each disbursement. The minimum amount for disbursement should be $500

Campaigns in "Always On" mode:

The disbursement process will be initiated from our end after 120 days from the date of the last contribution received, in order to match our charge-back policy and minimum disbursement will be $500.

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