Articles on: Management of Fundraisers

What is the strategy for making a campaign successful?

Campaigns that can rally about 30% of the funding within 48 hours upon launch have a 10 times higher success rate.

Therefore, we recommend that the initial 25-30% funding comes from your existing network and supporters. Share your campaign with your inner network as soon as you create it and encourage them to share it on their social media networks as well.

After creating the campaign, share the campaign link with family, friends and social networks (Facebook, Instagram, WhatsApp, and Email marketing).

Crowdera provides a short link to your campaign that can be used to share your campaign on social media.

Follow the below steps to get the short links to share on social media:
Login to your Crowdera Account
Click on the Dashboard
Go to Campaigns where you will see all the campaigns you have made.
Click on the Campaign Tile you wish to access. It will take you to the Manage Campaign page
Under the image carousel in your manage campaign page, you will find the see the short URL creator.
Share the short URL across Facebook, Twitter, LinkedIn, and Whatsapp.

We also recommend reaching out to relevant Influencers or celebrities or known personalities who supports your cause and requesting them to share the campaign with their fan base.

In addition to that, encourage friends and family to share the campaign link on their social media channels along with a strong message which that highlights that they believe in your campaign. People generally are more forthcoming to donate to a campaign if they or the recommender knows the campaign creator.

You can also refer our Crowdfunding Success Ebook here for a detailed deep-dive on best practices to be followed for a successful campaign.

For more crowdfunding guidelines please check out our FAQ section.

Updated on: 08/23/2019

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